Case study Lubinski Trade
Branding the Glilot Junction as Lubinski Trade Junction
Lubinski Trade launched the largest car-park at Glilot Junction, one of Israel’s major locations.
To create a buzz and visibility in a saturated market .
Branding the entire Glilot Junction as Lubinski Trade Junction. Thus connecting a powerful statement to Israel’s largest car park, the Lubinski Trade car park.
The cross-media campaign included TV, radio and Digital. Additionally, we changed the junction name at Waze application so that all drivers received the new message.
Most powerful branding. We doubled the sales, compared with the same period last year. The “Lubinski Trade Junction” became a new common phrase which all people now use.