Lubinski Trade

Case study Lubinski Trade

Branding the Glilot Junction as Lubinski Trade Junction

Background

Lubinski Trade launched the largest car-park at Glilot Junction, one of Israel’s major locations.

Challenge

To create a buzz and visibility in a saturated market .

The Idea

Branding the entire Glilot Junction as Lubinski Trade Junction. Thus connecting a powerful statement to Israel’s largest car park, the Lubinski Trade car park.

The  cross-media campaign included TV, radio and Digital. Additionally, we changed the junction name at Waze application so that all drivers  received the new message.

 Outcome

Most powerful branding. We doubled the sales, compared with the same period last year. The “Lubinski Trade Junction” became a new common phrase which all people now use.