Energizer Never Stops

Case study Energizer Never Stops

Background

Energizer wanted to increase awareness to the brand value of long lasting power. We believe in showing rather than saying. You’re big? You never stop? Well, show us!

Challenge

To create a platform delivering the message: Energizer – a leader that never stops!

The Idea

We created the largest Facebook wall in the world in the center of Tel Aviv. For two weeks in a row (non-stop!), we invited passerby to write cool statuses on-line on our interactive wall at Rabin Square in Tel Aviv.

Outcome

More than 10,000 statuses and shares, an extensive exposure across marketing and advertising websites worldwide which gave the brand an immediate boost to top-of-mind awareness.